Ama Sea Beauty was developed as a consumer product line that supports our work in California ocean cultivation and kelp reforestation, and the safeguarding of our 25-acre ocean sea plot in Santa Barbara: PharmerSea.
We are not a brand dabbling in conservation. We are conservationists supporting our mission by creating a meaningful, effective and beautiful consumer product as proof of concept that we do not have to sacrifice the health of our planet for luxury, beauty and efficacy.
Sustainability is in our DNA. We take it upon ourselves to send that message in every bottle of product.
Through research and data collection, beneficial collaborations, direct action networks, and legislation activities, Pharmersea is at the forefront of the new Blue Economy movement that protects, expands and educates on a burgeoning American seaweed cultivation industry. When engaged properly in seaweed cultivation, we can collectively reforest kelp beds, enhance marine biodiversity and develop the knowledge necessary to properly protect our oceans so we can safely move into a Blue future.
We do not consider Ama Sea Beauty a purchase, we sea it as an investment in yourself and in the health and well-being of our oceans.
WE BELIEVE WE CAN DO BETTER FOR OUR OCEANS
At first glance, seaweed seems like an unremarkable fixture in the marine landscape. It litters the shore, annoys swimmers and even invokes terror in some. Certainly no one rushes to the shoreline for seaweeds’ sake. Yet, from coral reefs, marine habitats to kelp forests, the ocean depends on seaweed.
Seaweed naturally creates a cleaner water column, and absorbs nutrients from sunlight and salty water, resulting in a highly nutritious and beneficial biomass. Seaweed is a living vacuum that naturally sucks up polluting chemicals discharged by human industry, providing the planet’s most beneficial ecological service. All while allowing the natural fauna to flourish.
Reducing emissions is a necessary step forward in the fight to save our planet. We have entered a stage where we must capture more carbon than what enters the atmosphere. Seaweed is highly effective in the absorption of greenhouse gas (CO2), reducing acidification. Seaweed locks carbon in its biomass, where it can be harvested for use. And when seaweed falls to the sea floor, it provides a valuable sink that takes excess CO2 back underground where it originally came from. This allows biological nutrients to return to the cycle of life.
It is estimated that if just 9% of the world’s ocean surface were farmed, we could replace fossil fuel energy entirely while removing 53 billion tons of carbon dioxide from the atmosphere each year. Currently, humans emit 40 billion tons of carbon dioxide every year, which means ocean cultivation could not only stop further warming, but actually lower overall carbon dioxide levels for future generations.
SEAWEED: AN ENVIRONMENTALLY BENEFICIAL CROP WITH GLOBAL IMPACT
In 2012 (the most recent data collected by the World Bank), annual global seaweed production was 3 million tons, dried. The annual value of global seaweed production has been estimated to be worth over $6 billion. It is also estimated that annual global seaweed production could reach 500 million dry tons by 2050 if the market is able to increase its harvest by 14% per year. Hitting that 500 million mark would boost the world’s food supply by 10%, create 50 million direct jobs in the process and, as a biofuel, replace about 1.5% of the fossil fuels used to run vehicles.
Open water cultivation requires no additional inputs.
This means no fresh water, land, fertilizers or pesticides are required to grow seaweed.
The US is just starting to embrace the benefits of aquaculture and seaweed farming in its ocean waters. American sea farmers have the ability to develop good farming practices through crucial research collaborations to ensure our Blue Dreams get off on the right foot. The development of ethical ecosystem-centric cultivation, harvesting protocols and processing methods are essential to assure sea farms can perform positive ecological services.
SEA FARMING: A UNIQUE OPPORTUNITY TO DEVELOP NEW BUSINESS MODELS
Seaweed farming can be profitable and restorative when they include strategic harvesting protocols and kelp reforestation, and adopt useful technologies and develop designs that incorporate environmental stability and marine biodiversity. Every farm can be utilized as a giant carbon sink in conjunction with the cultivation of products to meet the needs of a burgeoning Blue consumer marketplace.
As a multi-faceted brand, we see an opportunity to drive change through direct consumer engagement and product development. By engaging consumers in products, services, education and awareness, we can fast track American seaweed cultivation to sit at its rightful place in the ecological story.
The time for action is now. It is simply time for America to get in the aquaculture game.
PharmerSea arose from the desire to develop a regenerative business model to directly address our planet’s Blue Concerns. Diving deep into the health and the wellbeing of marine biodiversity and the role it could play in moving this industry forward while protecting climate stability efforts, became our top priority. As the world grows and climate changes, a new breed of conservationists are exploring how we can harness this power of the sea, to save it and ourselves. Meaningful interventions against climate shifts and global catastrophe will require a delicate balancing of the natural world and major shift in how we operate global ecosystems.
WE SEA THE FUTURE
The expansion of American seaweed derivate into food, animal feed, personal care products and biofuels can offer a transformational shift in conservation funding, global food security and the way we utilize the ocean sustainably.
Seaweed farming in the US is currently almost non-existent. As research is gathered and methods proven, interest in sea farming has grown, and we’ve seen increased interest from nonprofits, venture capitalists, private industry and development organizations to find a way to utilize American algae for food, energy and pharmaceutical solutions.
That’s where we come in. In addition to stewarding our own sea plot, we support economic and ecological opportunities to develop regenerative systems through marine permaculture to create restorative practices. By properly engaging in ocean research, legislation, and aquaculture farming collectively, we can increase marine biodiversity, reverse the effects of climate instability, improve understanding through research and grow an American Aquaculture industry. An investment in all of us.